National Open University Library

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81.
Artificial intelligence and transforming digital marketing / Allam Hamdan, Esra Saleh Aldhaen, editors

by Hamdan, Allam | Aldhaen, Esra Saleh.

Series: Material type: Text Text Publisher: switzerland Springer, [2024]Copyright date: ©2024Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (6)Call number: HF5415 .A78 2024, ...

82.
Globally-minded marketing : a cultural approach to building iconic brands / Carlos J. Torelli, Maria A. Rodas

by Torelli, Carlos J | Rodas, Maria A.

Material type: Text Text Publisher: Cham : Palgrave Macmillan, 2024Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HD69 .C37 2024, ...

83.
Dealing with socially responsible consumers : studies in marketing / Jishnu Bhattacharyya, editor

by Bhattacharyya, Jishnu.

Material type: Text Text Publisher: Singapore : Palgrave Macmillan, 2022Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HD327.05 .D43 2022 , ...

84.
Content marketing strategy : harness the power of your brand's voice / Robert Rose.

by Rose, Robert.

Material type: Text Text Publisher: London ; New York, NY : Kogan Page, 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (4)Call number: HF5415.R67 2023, ...

85.
Integrated advertising, promotion, and marketing : communicating in a digital world / Anubhav Mishra and Tata Sai Vijay.

by Mishra, Anubhav | Tata, Sai Vijay.

Material type: Text Text Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415.123 .M57 2024, ...

86.
APPLIED MARKETING ANALYTICS USING R

by GOKHAN YILDIRIM AND RAOUL KUBLER.

Material type: Text Text NEW YORK SAGE 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5410 .G65 2023, ...

87.
The marketing of service-dominant logic : a rhetorical approach / Chris Miles

by Miles, Chris.

Material type: Text Text Publisher: Cham : Palgrave Macmillan, [2023]Copyright date: ©2023Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415 .M55 2023, ...

88.
SOCIAL MEDIA MARKETING

by TRACY L. TUTEN | TRACY L TUTEN.

Material type: Text Text NEW YORK SAGE 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF54.I265 .T87 2024, ...

89.
DATA ANALYTICS IN MARKETING,ENTREPRENEURSHIP,AND INNOVITION

by Mounir Kehal.

Material type: Text Text US CRC 2021Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HD9000.3 .D38 2021, ...

90.
Social media addiction in Generation Z consumers : implications for business and marketing / Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez

by Benavides, Teresa Berenice Treviño | Alcorta Castro, Ana Teresa | Garza Marichalar, Sofia Alejandra | Peña Cisneros, Mariamiranda | Baker Suárez, Elena Catalina.

Series: Material type: Text Text Publisher: Cham : Springer, [2023]Online access: Click here to access online | Click here to access online | Click here to access online Availability: No items available.

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