National Open University Library

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81.
Sustainable marketing : the industry's role in a sustainable future / Paul Randle, Alexis Eyre.

by Randle, Paul | Eyre, Alexis.

Material type: Text Text Publisher: London ; New York : Kogan Page, 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (1)Call number: HF5413 .R36 2024.

82.
Perspectives in Marketing, Innovation and Strategy contemporary management practices

by Philip Kotler et al.

Material type: Text Text New York Routledge 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HD31 .C66 2022, ...

83.
Artificial intelligence and transforming digital marketing / Allam Hamdan, Esra Saleh Aldhaen, editors

by Hamdan, Allam | Aldhaen, Esra Saleh.

Series: Material type: Text Text Publisher: switzerland Springer, [2024]Copyright date: ©2024Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (6)Call number: HF5415 .A78 2024, ...

84.
Globally-minded marketing : a cultural approach to building iconic brands / Carlos J. Torelli, Maria A. Rodas

by Torelli, Carlos J | Rodas, Maria A.

Material type: Text Text Publisher: Cham : Palgrave Macmillan, 2024Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HD69 .C37 2024, ...

85.
Dealing with socially responsible consumers : studies in marketing / Jishnu Bhattacharyya, editor

by Bhattacharyya, Jishnu.

Material type: Text Text Publisher: Singapore : Palgrave Macmillan, 2022Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HD327.05 .D43 2022 , ...

86.
Content marketing strategy : harness the power of your brand's voice / Robert Rose.

by Rose, Robert.

Material type: Text Text Publisher: London ; New York, NY : Kogan Page, 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (4)Call number: HF5415.R67 2023, ...

87.
Integrated advertising, promotion, and marketing : communicating in a digital world / Anubhav Mishra and Tata Sai Vijay.

by Mishra, Anubhav | Tata, Sai Vijay.

Material type: Text Text Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415.123 .M57 2024, ...

88.
APPLIED MARKETING ANALYTICS USING R

by GOKHAN YILDIRIM AND RAOUL KUBLER.

Material type: Text Text NEW YORK SAGE 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5410 .G65 2023, ...

89.
The marketing of service-dominant logic : a rhetorical approach / Chris Miles

by Miles, Chris.

Material type: Text Text Publisher: Cham : Palgrave Macmillan, [2023]Copyright date: ©2023Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415 .M55 2023, ...

90.
SOCIAL MEDIA MARKETING

by TRACY L. TUTEN | TRACY L TUTEN.

Material type: Text Text NEW YORK SAGE 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF54.I265 .T87 2024, ...

91.
DATA ANALYTICS IN MARKETING,ENTREPRENEURSHIP,AND INNOVITION

by Mounir Kehal.

Material type: Text Text US CRC 2021Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HD9000.3 .D38 2021, ...

92.
Social media addiction in Generation Z consumers : implications for business and marketing / Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez

by Benavides, Teresa Berenice Treviño | Alcorta Castro, Ana Teresa | Garza Marichalar, Sofia Alejandra | Peña Cisneros, Mariamiranda | Baker Suárez, Elena Catalina.

Series: Material type: Text Text Publisher: Cham : Springer, [2023]Online access: Click here to access online | Click here to access online | Click here to access online Availability: No items available.

93.
The Routledge companion to corporate branding / edited by Oriol Iglesias, Nicholas Ind and Majken Schultz.

by Iglesias, Oriol | Ind, Nicholas | Schultz, Majken.

Series: Routledge companions in business, management & marketingEdition: 1st Edition.Material type: Text Text Publisher: New York, NY : Routledge, 2022Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415 .R68 2022, ...

94.
the Palgrave Handbook of interactive Marketing

by cheng Lu Wang.

Edition: volumeMaterial type: Text Text Switzerland Springer nature 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415.13 .P35 2022, ...

95.
Social media addiction in Generation Z consumers: implications for business and marketing / Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez

by Treviño Benavides, Teresa Berenice | Alcorta Castro, Ana Teresa | Garza Marichalar, Sofia Alejandra | Peña Cisneros, Mariamiranda | Baker Suárez, Elena Catalina.

Series: Material type: Text Text Publisher: Cham, Switzerland : Springer, [2023]Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415.13.S63 2023, ...

96.
Strategic content marketing : creating effective content in practice / Dan Farkas and Rebecca Geier.

by Farkas, Dan | Geier, Rebecca.

Material type: Text Text Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415 .F37 2024, ...

97.
FUTURE OF TOURISM MARKETING

by Seongseop,Kim.

Material type: Text Text New York Routledge 2021Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: HF5415.126.K56 2021, ...

98.
The Cambridge Handbook of Marketing and the Law / edited by Jacob E. Gersen, Harvard Law School, Massachusetts; Joel H. Steckel, New York University.

by Gersen, Jacob E | Steckel, Joel H.

Series: Cambridge law handbooksMaterial type: Text Text Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023Availability: No items available.

99.
TOURISM PLANNING AND DESTINATION MARKETING

Material type: Text Text AMERICA EMERALD PUBLIHING 2024Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: G155 .T68 2024, ...

100.
The Cambridge Handbook of Marketing and the Law / edited by Jacob E. Gersen, Harvard Law School, Massachusetts; Joel H. Steckel, New York University.

by Gersen, Jacob E | Steckel, Joel H.

Series: Cambridge law handbooksMaterial type: Text Text Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (2)Call number: KF2005 .M37 2023, ...

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