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Strategic management for tourism, hospitality and events / Nigel G. Evans.

By: Evans, NigelMaterial type: TextTextSeries: 4th editionPublisher: London ; New York : Routledge, Taylor & Francis Group, 2024Edition: Fourth editionDescription: xxxix,752 pages illustrationISBN: 9781003318613; 9781032331836Subject(s): Tourism | Hospitality industry | Strategic planningDDC classification: G155 .E93 2024 Summary: "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--
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Item type Current library Call number Status Date due Barcode
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
G155 .E93 2024 (Browse shelf(Opens below)) Available 0194950
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
G155 .E93 2024 (Browse shelf(Opens below)) Available 0194951

"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--

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