Prologue: a case study for beating the system -- Bureaucracy: the enemy of business success -- The 11 simple secrets -- Secret 1: Build parallel interests -- Secret 2: Be an architect of the future -- Secret 3: Be decisive, multifaceted, and ethical to a fault -- Secret 4: Know the risk--measure the reward -- Secret 5: Communication--be a shower not a teller -- Secret 6: Power to the people -- Secret 7: Become a trust builder -- Secret 8: Sharing wealth increases wealth -- Secret 9: Be constant, consistent, and concise -- Secret 10: Treat important people like important people -- Secret 11: Do simple things--but simply do them -- Building from the inside out: lessons learned in creating AIMS -- Epilogue: certificate of guaranteed entrepreneurial success -- Appendix: Sample memo to the gods.