Sources.
Material type: TextEdition: Second editionDescription: xii, 384 pagesISBN: 0073031828 (pbk.)Subject(s): Mass mediaItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Lagos Study Centre | P90 .6S8 1999 (Browse shelf(Opens below)) | Available | 0183428 | |
Books | Lagos Study Centre | P90 .6S8 1999 (Browse shelf(Opens below)) | Available | 0183429 |
Media effects: The relationship of media and society. Functionalism, uses, and gratifications. Long-term effects cultivation. Communication and the political process -- The media of communication. Media bias and sense extension. Regulation and control -- Media as popular art: Cultural products. Advertising, media, and society -- Media, culture, and society: Mass communication as cultural process. Cultural criticism of mass media. Media, gender, and sexual identity. Media and race -- Media and globalization: Perspectives on development. The homogenization of culture
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