Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, [2003]Copyright date: ©2003Edition: Sixth editionDescription: xxi, 650 pages : illustrations (some color)ISBN: 0030352711; 9780030352713Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Lagos Study Centre | HF5415.123 .S54 2003 (Browse shelf(Opens below)) | Available | 0004847 |
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