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Services Marketing / by Lovelock, Christopher H. Edition: 7th edMaterial type: Text Publication details: Upper Saddle River, N.J. : Prentice Hall, 2011Availability: Items available for loan: Jos Study Centre (1)Call number: HF5415 .L68 2011. Kaduna Study Centre (3)Call number: HF5415 .L68 2011, ...
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A research agenda for service marketing / edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland. by Furrer, Olivier | Landry, Mikèle | Baillod, Chloé | Kerguignas, Jie Yu. Series: Elgar research agendasMaterial type: Text Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2024]Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415.5.R472024, ...
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