International business /
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall Financial Times, 2009. Edition: 5th edDescription: xxiii, 716 pages : illustrations (some color), maps, plansISBN: 9780273716549; 0273716549Subject(s): International business enterprises | Uluslararası ticari teşebbüslerDDC classification: 658/.049Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Kaduna Study Centre | HD 62.4 .R83 2006 (Browse shelf(Opens below)) | Available | 0173538 | |
Books | Faculty of Management Science Library | HD62.4 .R83 2009 (Browse shelf(Opens below)) | Available | 0020745 |
Includes indexes.
pt. 1. World of International Business -- Ch. 1. Regional and Global Strategy -- Ch. 2. Multinational Enterprise -- Ch. 3. Triad and International Business -- pt. 2. Environment of International Business -- Ch. 4. International Politics -- Ch. 5. International Culture -- Ch. 6. International Trade -- Ch. 7. International Financial Markets and Institutions -- pt. 3. International Business Strategies -- Ch. 8. Multinational Strategy -- Ch. 9. Organizing Strategy -- Ch. 10. Production Strategy -- Ch. 11. Marketing Strategy -- Ch. 12. Human Resource Management Strategy -- Ch. 13. Political Risk and Negotiation Strategy -- Ch. 14. International Financial Management -- pt. 4. International Business Strategies in Action -- Ch. 15. Corporate Strategy and National Competitiveness -- Ch. 16. European Union -- Ch. 17. Japan -- Ch. 18. North America -- Ch. 19. Emerging Economies -- Ch. 20. China -- Ch. 21. Corporate Ethics and the Natural Environment.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.
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