| 000 | 01879cam a22002298i 4500 | ||
|---|---|---|---|
| 020 | _a9781108490191 | ||
| 020 | _a1108490190 | ||
| 020 | _a9781108748278 | ||
| 020 | _a1108748279 | ||
| 082 | 0 | 0 | _a302.2301/4 |
| 100 | 1 | _aGnach, Aleksandra, | |
| 245 | 1 | 0 |
_aDigital communication and media linguistics : _bwith case studies in journalism, PR, and community communication / _cAleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin. |
| 264 | 1 |
_aCambridge ; _aNew York, NY : _bRoutledge Taylor & Francis Group _c2022. |
|
| 300 |
_axviii,308pgs. _billustrations. _eNill |
||
| 520 | _a"This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary"-- | ||
| 650 | 0 | _aMass media and language. | |
| 650 | 0 | _aDigital media. | |
| 700 | 1 | _aWeber, Wibke, | |
| 700 | 1 | _aEngebretsen, Martin, | |
| 700 | 1 | _aPerrin, Daniel, | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c10725 _d10725 |
||