000 | 02143cam a2200205 i 4500 | ||
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020 | _a9780073403212 (alk. paper) | ||
020 | _a0073403210 (alk. paper) | ||
082 | 0 | 0 | _a651.7 |
100 | 1 | _aRentz, Kathryn. | |
245 | 1 | 0 |
_aLesikar's business communication : _bconnecting in a digital world / _cKathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire. |
250 | _aThirteenth edition. | ||
264 | 1 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c[2014] |
|
300 |
_axxxix, 679 pages : _billustrations ; |
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505 | 0 | _aIntroduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index. | |
650 | 0 | _aCommercial correspondence. | |
650 | 0 | _aEnglish language | |
650 | 0 | _aBusiness communication. | |
700 | 1 | _aLentz, Paula. | |
942 |
_2lcc _cBK |
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999 |
_c11573 _d11573 |