000 02143cam a2200205 i 4500
020 _a9780073403212 (alk. paper)
020 _a0073403210 (alk. paper)
082 0 0 _a651.7
100 1 _aRentz, Kathryn.
245 1 0 _aLesikar's business communication :
_bconnecting in a digital world /
_cKathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.
250 _aThirteenth edition.
264 1 _aNew York, NY :
_bMcGraw-Hill/Irwin,
_c[2014]
300 _axxxix, 679 pages :
_billustrations ;
505 0 _aIntroduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
650 0 _aCommercial correspondence.
650 0 _aEnglish language
650 0 _aBusiness communication.
700 1 _aLentz, Paula.
942 _2lcc
_cBK
999 _c11573
_d11573