000 01116cam a2200217 i 4500
020 _a9781803923161
020 _a9781803923161
022 _a9781803923161
082 0 0 _a658.8/12
245 0 2 _aA research agenda for service marketing /
_cedited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland.
264 1 _aCheltenham, UK ;
_aNorthampton, MA, USA :
_bEdward Elgar Publishing,
_c[2024]
300 _axi, 389 pages :
_billustrations ;
490 0 _aElgar research agendas
650 0 _aService industries
650 0 _aCustomer relations.
700 1 _aFurrer, Olivier,
700 1 _aLandry, Mikèle,
700 1 _aBaillod, Chloé,
700 1 _aKerguignas, Jie Yu,
942 _2lcc
_cBK
999 _c13786
_d13786