000			04462cam a2200505 i 4500
001			1380994239
003			OCoLC
005			20241104104738.0
006			m o d
007			cr cnu---unuuu
008			230603s2023 sz ob 001 0 eng d
020			_a9783031265495 _qelectronic book
020			_a3031265491 _qelectronic book
020			_z3031265483
020			_z9783031265488
024	7		_a10.1007/978-3-031-26549-5 _2doi
035			_a(OCoLC)1380994239 _z(OCoLC)1381093214
037			_a1831075E-729C-4C78-834D-D11927311FAE _bOverDrive, Inc. _nhttp://www.overdrive.com
040			_aYDX _beng _erda _cYDX _dGW5XE _dEBLCP _dTEFOD _dYDX
050		4	_aE185.8 _b.B35 2023
082	0	4	_a331.6396073 _223/eng/20230615
100	1		_aBall, Jared A., _0https://id.loc.gov/authorities/names/nb2012012848 _eauthor. _1https://isni.org/isni/0000000140571762
245	1	4	_aThe myth and propaganda of Black buying power : _bmedia, race, economics / _cJared A. Ball
250			_aSecond edition
264		1	_aCham, Switzerland : _bPalgrave Macmillan, an imprint of Springer, _c[2023]
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
340			_gpolychrome _2rdacc _0http://rdaregistry.info/termList/RDAColourContent/1003
504			_aIncludes bibliographical references and index
505	0		_aIntro -- Foreword -- Preface to the Second Edition (2023) -- Preface to the First Edition (2020) -- A Brief Note On Meaning -- 1 Introduction -- 2 Propaganda Versus Economics: Constructing A Myth -- 3 Buying Power Not Protest: The Myth Prevents Unrest -- 4 The Myth's "Big Three" Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey -- 5 The Myth at Play: A Most Suitable Environment -- 6 Cryptoganda: The Newest Bottle for Very Old Brandy -- 7 Freedom Was the Call but "Instead, They Got a Bank" -- 8 Conclusion -- References -- Index
506			_aAvailable to OhioLINK libraries
520			_aThe second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while buying power is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition. Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the iMiXWHATiLiKE! podcast. His decades of journalism, media, writing, and political work can be found at imixwhatilike.org. Ball has also been named as one of 2022s Marguerite Casey Foundations Freedom Scholars
650		0	_aAfrican Americans _xEconomic conditions. _0https://id.loc.gov/authorities/subjects/sh85001945
650		0	_aAfrican Americans _xSocial conditions. _0https://id.loc.gov/authorities/subjects/sh85001983
650		0	_aAfrican American consumers. _0https://id.loc.gov/authorities/subjects/sh85002004
710	2		_aOhio Library and Information Network. _0https://id.loc.gov/authorities/names/no95058981
776	0	8	_iPrint version: _z3031265483 _z9783031265488 _w(OCoLC)1363102483
776	0	8	_iPrint version: _aBall, Jared A., author. _tMyth and propaganda of Black buying power. _bSecond edition _z9783031265488 _w(OCoLC)1379443887
856	4	0	_3OhioLINK _zConnect to resource _uhttps://rave.ohiolink.edu/ebooks/ebc2/9783031265495
856	4	0	_3SpringerLink _zConnect to resource _uhttps://link.springer.com/10.1007/978-3-031-26549-5
856	4	0	_3SpringerLink _zConnect to resource (off-campus) _uhttps://go.ohiolink.edu/goto?url=https://link.springer.com/10.1007/978-3-031-26549-5
942			_2lcc _cBK _n0
999			_c13822 _d13822