| 000 | 01707cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 | _a9781398613133 | ||
| 020 | _a9781398613157 | ||
| 082 | 0 | 0 | _a658.8/02 |
| 100 | 1 | _aRandle, Paul | |
| 245 | 1 | 0 |
_aSustainable marketing : _bthe industry's role in a sustainable future / _cPaul Randle, Alexis Eyre. |
| 264 | 1 |
_aLondon ; _aNew York : _bKogan Page, _c2024. |
|
| 300 | _axx, 307 pages ; | ||
| 520 | _a"Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"-- | ||
| 650 | 0 | _aGreen marketing. | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aSocial responsibility of business. | |
| 650 | 0 | _aSustainable development. | |
| 700 | 1 | _aEyre, Alexis, | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c13876 _d13876 |
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