000			02084cam a22002058i 4500
020			_a9781032428093
020			_a9781032428109
082	0	0	_aHF5415 .F86 2024, 658.15/224 _b2
100	1		_aBennett, Roger,
245	1	0	_aFunding and nonprofit marketing : _ba research overview / _cRoger Bennett.
250			_aSecond edition.
264		1	_aLondon ; _aNew York : _bRoutledge Taylor & Francis Group, _c2024.
300			_aviii, 121 pages ;
490	0		_aState of the art in business research
500			_aFirst edition published by Routledge 2019.
520			_a"This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field"--
650		0	_aNonprofit organizations
650		0	_aFund raising.
942			_2lcc _cBK
999			_c13924 _d13924