000 00392nam a22001337a 4500
020 _a9781032360898
082 _aHD31 .C66 2022
_b2
245 _aPerspectives in Marketing, Innovation and Strategy
_bcontemporary management practices
264 _aNew York
_bRoutledge
_c2024
300 _axl,254 pages
_bIllustration
650 0 _amarketing
700 _aPhilip Kotler et al
942 _2lcc
_cBK
999 _c13928
_d13928