000 01905cam a22002538i 4500
020 _a9780367507367
020 _a9780367507367
082 0 0 _aHE8689 .M37 2021
_b2
100 1 _aMastrini, Guillermo,
245 1 0 _aGrupo Clarín :
_bfrom Argentine newspaper to convergent media conglomerate /
_cGuillermo Mastrini, Martín Becerra, and Ana Bizberge.
264 1 _aNew York :
_bRoutledge,
_c2021.
300 _a142 pages
_billustration
490 0 _aGlobal media giants
520 _a"From its emergence as a modest newspaper to becoming the largest communication group in Argentina, and one of the main communications groups in Latin America, this book examines the media conglomerate Grupo Clarín. Guillermo Mastrini, Martín Becerra and Ana Bizberge analyse the group's corporate structure and the aspects that have contributed to its expansion throughout its history, mapping its stages of growth to the regulatory policies, cultural politics, economics and political history of Argentina over the last few decades. This book offers a compelling analysis of one of the key players in the Latin American communication and information market, highlighting how the conglomerate has continued to grow under various different governments - by achieving legal reforms and influencing policies - and continues to have great capacity to influence the policy and regulation of the system, the market structure and cultural consumption in the region. Ideal for students, scholars and researchers of global media, political economy, and media and communication, especially those with an interest in Latin America"--
650 0 _aConglomerate corporations
650 0 _aMass media policy
650 0 _aMass media
650 0 _aCommunication policy
650 0 _aCommunication policy
650 0 _aOrganizational change
700 1 _aBecerra, Martín,
700 1 _aBizberge, Ana,
942 _2lcc
_cBK
999 _c13969
_d13969