000			02409cam a2200313 i 4500
020			_a9783031334528
020			_a3031334523
020			_a9783031334511
082	0	4	_aHF5415.13 .S63 2023 _b3
100	1		_aBenavides, Teresa Berenice Treviño,
245	1	0	_aSocial media addiction in Generation Z consumers : _bimplications for business and marketing / _cTeresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez
264		1	_aCham : _bSpringer, _c[2023]
300			_aviii,53 pages _billustrations
490	1		_aSpringerBriefs in business
520			_aSocial media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction
650		0	_aInternet marketing.
650		0	_aConsumer behavior.
650		0	_aSocial media addiction.
650		0	_aGeneration Z.
650		0	_aSocial responsibility of business.
700	1		_aAlcorta Castro, Ana Teresa,
700	1		_aGarza Marichalar, Sofia Alejandra,
700	1		_aPeña Cisneros, Mariamiranda,
700	1		_aBaker Suárez, Elena Catalina,
856	4	0	_uhttps://rave.ohiolink.edu/ebooks/ebc2/9783031334528
856	4	0	_uhttps://link.springer.com/10.1007/978-3-031-33452-8
856	4	0	_uhttps://go.ohiolink.edu/goto?url=https://link.springer.com/10.1007/978-3-031-33452-8
942			_2lcc _cBK
999			_c14013 _d14013