000 00373nam a22001457a 4500
020 _a9783031149634
082 _aHF5415.13 P35 2022
_b2
245 _athe Palgrave Handbook of interactive Marketing
250 _avolume
264 _aSwitzerland
_bSpringer nature
_c2023
300 _axlix, 544 pages
650 0 _amarketing
700 _acheng Lu Wang
942 _2lcc
_cBK
999 _c14044
_d14044