000			03068cam a2200373 i 4500
001			23231828
003			OSt
005			20241106131637.0
008			230717s2024 enka b 001 0 eng
010			_a 2023028268
020			_a9781032429755 _q(hardback)
020			_a9781032429748 _q(paperback)
020			_z9781003365136 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.35 _b.B37 2024
082	0	0	_a658.8007 _223/eng/20230717
100	1		_aBarkas, Linda, _eauthor.
245	1	0	_aMarketing skills in practice : _bdeveloping a successful marketing career / _cDr Linda Anne Barkas and Dr Yvonne Dixon-Todd.
250			_aFirst edition.
264		1	_aLondon : _aNew York, NY : _bRoutledge, Taylor & Francis Group _c2024.
300			_a157 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor's manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers"-- _cProvided by publisher.
650		0	_aMarketing _vVocational guidance.
700	1		_aDixon-Todd, Yvonne, _eauthor.
776	0	8	_iOnline version: _aBarkas, Linda. _tMarketing skills in practice _bFirst edition. _dNew York, NY : Routledge, 2024 _z9781003365136 _w(DLC) 2023028269
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c14127 _d14127