000			02079cam a22002171i 4500
020			_a9781003413639
020			_a9781032537870
082	0	0	_a382
245	0	0	_aCountry of Origin Effect in International Business : _bstrategic and consumer perspectives / _cedited by Marzanna K. Witek-Hajduk and Anna Grudecka.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2024.
300			_a1 online resource
490	0		_aRoutledge studies in marketing
520			_a"Various phenomena in the global economy, such as intensifying firms internationalization and international sourcing resulting in growing number of hybrid products, raise the question whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multi-faceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon, and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community, academics, scholars and upper-level students, in international marketing, international business and consumer behaviour"--
650		0	_aInternational trade.
650		0	_aEthnocentrism.
650		0	_aConsumers' preferences.
650		0	_aConsumer behavior.
700	1		_aWitek-Hajduk, Marzanna Katarzyna,
700	1		_aGrudecka, Anna,
942			_2lcc _cBK
999			_c14145 _d14145