| 000 | 00974cam a22002058i 4500 | ||
|---|---|---|---|
| 020 | _a9781119835370 | ||
| 020 | _a9781119835387 | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aKotler, Philip, | |
| 245 | 1 | 0 |
_aMarketing 6.0 : _bthe future is immersive / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2024] |
|
| 300 | _a1 online resource | ||
| 500 | _aIncludes index. | ||
| 520 | _a"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTechnology. | |
| 700 | 1 | _aKartajaya, Hermawan, | |
| 700 | 1 | _aSetiawan, Iwan, | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c14147 _d14147 |
||