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008 230713t20242024enka ob 001 0 eng
010 _a 2023023321
020 _a9781000987553
_q(epub)
020 _a9781003346500
_q(ebook)
020 _z9781032387376
_q(hardback)
020 _z9781032346793
_q(paperback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
082 0 0 _a658.8/72
_223/eng/20230713
245 0 0 _aDigital content marketing :
_bcreating value in practice /
_cedited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser.
250 _aFirst Edition.
264 1 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2024.
264 4 _c©2024
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aInternet marketing.
650 0 _aStrategic planning.
650 0 _aValue added.
700 1 _aKrowinska, Agata,
_eeditor.
700 1 _aBackhaus, Christof,
_eeditor.
776 0 8 _iPrint version:
_tDigital content marketing
_bFirst Edition.
_dLondon ; New York : Routledge, Taylor & Francis Group, 2024
_z9781032387376
_w(DLC) 2023023320
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c14224
_d14224