| 000 | 02003cam a2200205 i 4500 | ||
|---|---|---|---|
| 020 | _a9781032380674 | ||
| 020 | _a9781003343356 | ||
| 082 | 0 | 0 | _a910.68/8 |
| 100 | 1 | _aMorrison, Alastair M., | |
| 245 | 1 | 0 |
_aMarketing and managing tourism destinations / _cAlastair M. Morrison. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2024. |
|
| 300 | _ali, 969 pages ; | ||
| 500 | _aSecond edition: 2019. | ||
| 520 | _a"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- | ||
| 520 | _a"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- | ||
| 650 | 0 | _aTourism | |
| 650 | 0 | _aTourism | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c14233 _d14233 |
||