000			02897cam a22004458i 4500
001			22148522
003			OSt
005			20241107111946.0
008			210723s2022 nyu b 001 0 eng
010			_a 2021036460
020			_a9780367477578 _q(hardback)
020			_a9781032187563 _q(paperback)
020			_z9781003042587 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415 _b.R6426 2022
082	0	0	_a658.8 _223
245	0	4	_aThe Routledge companion to marketing and feminism / _cedited by Pauline Maclaran, Lorna Stevens and Olga Kravets.
250			_a1 Edition.
263			_a2203
264		1	_aNew York, NY : _bRoutledge, _c2022.
300			_apages cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge companions in business, management and marketing
500			_aOriginally published under title: Marketing and feminism, 2000.
504			_aIncludes bibliographical references and index.
520			_a"This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"-- _cProvided by publisher.
650		0	_aMarketing.
650		0	_aFeminism.
650		0	_aWomen consumers.
700	1		_aMaclaran, Pauline, _eeditor.
700	1		_aStevens, Lorna, _eeditor.
700	1		_aKravets, Olga, _eeditor.
776	0	8	_iOnline version: _tRoutledge companion to marketing and feminism _b1. _dNew York, NY : Routledge, 2022 _z9781003042587 _w(DLC) 2021036461
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c14241 _d14241