000 02052cam a2200229 i 4500
020 _a9783658382513
020 _a3658382511
020 _a97836582506
082 0 4 _aLC:HF5415 .R38 2022 DDC:658.8/10028563
100 1 _aRainsberger, Livia,
245 1 0 _aAI -- the new intelligence in sales :
_btools, applications and potentials of Artificial Intelligence /
_cLivia Rainsberger
264 1 _aWiesbaden, Germany :
_bSpringer,
_c2022
300 _a1 online resource (xviii, 166 pages) :
_billustrations
505 0 _aArtificial intelligence (AI) in the sales context -- Advantages and benefits of using AI software in sales -- Opportunities and limitations of AI in sales -- How AI supports the sales process -- AI tools and their uses -- How AI is changing the work in sales -- Where the journey is heading
520 _aThis book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities -- and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales? The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies
650 0 _aSelling
650 0 _aArtificial intelligence.
856 4 0 _uhttps://rave.ohiolink.edu/ebooks/ebc2/9783658382513
856 4 0 _uhttps://link.springer.com/10.1007/978-3-658-38251-3
856 4 0 _uhttps://go.ohiolink.edu/goto?url=https://link.springer.com/10.1007/978-3-658-38251-3
942 _2lcc
_cBK
999 _c14298
_d14298