000 00352cam a2200121 i 4500
020 _a9780230392700 (paperback)
100 _aAlex N. Ifezua
245 0 0 _aPRINCIPLES OF MARKETING :
_bA VALUE-BASED APPROACH /
264 1 _aBasingstoke, Hampshire, UK :
_bPalgrave Macmillan,
_c1990
300 _billustrations ;
650 0 _aMarketing.
942 _2lcc
_cBK
999 _c14543
_d14543