000			00602cam a22001814a 4500
020			_a0072525231 (alk. paper)
020			_a9780072525236 (alk. paper)
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
264			_bMcGraw-Hill Irwin _c2005
300			_axli, 793 [22] p. : _bcol. ill. ;
500			_aDonated by Dr. Greg Sojka.
500			_aMcCarthy's name appears first on the earlier edition.
650		0	_aMarketing
700	1		_aMcCarthy, E. Jerome
942			_2lcc _cBK
999			_c14582 _d14582