000 00401cam a22001454a 4500
020 _a0130145467
082 0 0 _a658.8
100 1 _aBest, Roger J.
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
250 _a2nd ed.
264 _bPrentice Hall
_c2000
300 _axxi, 385 p. :
_bill. ;
650 0 _aMarketing
942 _2lcc
_cBK
999 _c14591
_d14591