| 000 | 00581cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0324023170 (package: book & CD) | ||
| 020 | _a0324028407 (book only) | ||
| 020 | _a0324037139 (CD only) | ||
| 082 | 0 | 0 | _a658.8/3 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a3rd ed. | ||
| 264 |
_aUSA _bSouth-Western college publishing _c2011 |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _e1 computer optical disc (4 3/4 in.) |
||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aGates, Roger H., | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c14633 _d14633 |
||