000 00398pam a2200145 a 4500
020 _a0030055326
082 0 0 _a658.8/3
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a4th ed.
264 _bThe Dryden press
_c1987
300 _axx, 896 p. :
_bill. ;
650 0 _aMarketing research.
942 _2lcc
_cBK
999 _c14637
_d14637