| 000 | 00742cam a22002174a 4500 | ||
|---|---|---|---|
| 020 | _a032406392X | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEffective marketing : _bcreating and keeping customers / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a3rd ed. | ||
| 264 |
_bSouth-Western _c2002 |
||
| 300 |
_axxix, 553 p. : _bcol. ill. ; |
||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aD'Amico, Michael. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-t.html |
| 942 |
_2lcc _cBK |
||
| 999 |
_c14640 _d14640 |
||