000 00528cam a22001694a 4500
020 _a9780618799701 (hbk. : library ed.)
020 _a0618799702 (hbk. : library ed.)
100 1 _aPride, William M.
245 1 0 _aMarketing /
_cWilliam M. Pride, O.C. Ferrell.
250 _a14th ed.
264 _bHoughton on Mifflin Company
_c2008
300 _a1 v. (various pagings) :
_bill. ;
500 _aRev. ed. of: Marketing : concepts and strategies. 2006.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
942 _2lcc
_cBK
999 _c14644
_d14644