| 000 | 00754cam a22002054a 4500 | ||
|---|---|---|---|
| 020 | _a0131330888 | ||
| 082 | 0 | 0 | _a174/.4 |
| 245 | 0 | 0 |
_aMarketing ethics : _bcases and readings / _c[edited by] Patrick E. Murphy, Gene R. Laczniak. |
| 250 | _a1st ed. | ||
| 264 |
_aNew Jersey _bUpper Saddle River, _c2006 |
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| 300 |
_axii, 172 p. : _bill. ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBusiness ethics. | |
| 700 | 1 | _aMurphy, Patrick E., | |
| 700 | 1 | _aLaczniak, Eugene R. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip054/2004028876.html |
| 942 |
_2lcc _cBK |
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| 999 |
_c14657 _d14657 |
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