000 00754cam a22002054a 4500
020 _a0131330888
082 0 0 _a174/.4
245 0 0 _aMarketing ethics :
_bcases and readings /
_c[edited by] Patrick E. Murphy, Gene R. Laczniak.
250 _a1st ed.
264 _aNew Jersey
_bUpper Saddle River,
_c2006
300 _axii, 172 p. :
_bill. ;
500 _aIncludes bibliographical references and index.
505 0 _aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
650 0 _aMarketing.
650 0 _aBusiness ethics.
700 1 _aMurphy, Patrick E.,
700 1 _aLaczniak, Eugene R.
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip054/2004028876.html
942 _2lcc
_cBK
999 _c14657
_d14657