000			00395cam a22001574a 4500
020			_a0072410752
020			_a0071151222 (international ed.)
082	0	0	_a658.8
245	0	0	_aMarketing / _cRoger A. Kerin ... [et al.].
250			_a7th ed.
264			_bMcGraw-Hill _c2003
300			_axliii, 741 p. : _bcol. ill. ;
650		0	_aMarketing.
700	1		_aKerin, Roger A.
942			_2lcc _cBK
999			_c14662 _d14662