| 000 | 00646pam a2200193 i 4500 | ||
|---|---|---|---|
| 020 | _a9780071108119 (alk. paper) | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aBearden, William O., | |
| 245 | 1 | 0 |
_aMarketing principles & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. Laforge. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2007 |
|
| 264 | 4 |
_c©2007 _bMcGraw-Hill |
|
| 300 |
_axxxvi, 588 pages : _billustrations (some color), color maps ; |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c14669 _d14669 |
||