000 01520cam a22002054a 4500
020 _a9780470449875
020 _a047044987X
082 _aGT3405
100 1 _aGoldblatt, Joe Jeff,
245 1 0 _aSpecial events :
_ba new generation and the next frontier /
_cJoe Goldblatt
250 _aSixth edition
264 1 _aHoboken, N.J. :
_bWiley,
_c[2010]
264 4 _c©2010
300 _axxv, 550 pages, 16 unnumbered pages of plates :
_billustrations (some color), 1 map ;
490 1 _aThe Wiley event management series
520 _a"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher
520 _a"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners"--Provided by publisher
650 0 _aSpecial events
942 _2lcc
_cBK
999 _c14677
_d14677