000 | 01520cam a22002054a 4500 | ||
---|---|---|---|
020 | _a9780470449875 | ||
020 | _a047044987X | ||
082 | _aGT3405 | ||
100 | 1 | _aGoldblatt, Joe Jeff, | |
245 | 1 | 0 |
_aSpecial events : _ba new generation and the next frontier / _cJoe Goldblatt |
250 | _aSixth edition | ||
264 | 1 |
_aHoboken, N.J. : _bWiley, _c[2010] |
|
264 | 4 | _c©2010 | |
300 |
_axxv, 550 pages, 16 unnumbered pages of plates : _billustrations (some color), 1 map ; |
||
490 | 1 | _aThe Wiley event management series | |
520 | _a"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher | ||
520 | _a"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners"--Provided by publisher | ||
650 | 0 | _aSpecial events | |
942 |
_2lcc _cBK |
||
999 |
_c14677 _d14677 |