| 000 | 02713cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a0335211518 | ||
| 020 | _a9780335211517 | ||
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| 020 | _a9780335211500 | ||
| 082 | 0 | 4 | _aGV742 |
| 245 | 0 | 0 |
_aCritical readings : _bsport, culture and the media / _cedited by David Rowe |
| 264 | 1 |
_aMaidenhead, Berkshire : _bOpen University Press, _c2004 |
|
| 300 | _axviii, 363 pages ; | ||
| 490 | 1 | _aIssues in cultural and media studies | |
| 505 | 0 | _aIntroduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller [and others] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas [and others] | |
| 650 | 0 | _aMass media and sports | |
| 650 | 0 | _aSports | |
| 700 | 1 | _aRowe, David, | |
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