000 00311nam a2200121 4500
020 _a8121916976
100 _aR.S.N. Pillai
245 _a Modern Marketing Principles and Practices
264 _aIndia
_bS. Chand & Company Ltd.
_c2008
300 _aviii, 401p.
650 0 _a Modern Marketing
942 _2lcc
_cBK
999 _c15330
_d15330