000			02646cam a2200229 i 4500
020			_a0072126264
020			_a9780072126266
082	0	0	_aHD30.28 .K46 2000 _b1
100	1		_aKeen, Peter G. W.,
245	1	4	_aThe eProcess edge : _bcreating customer value and business wealth in the Internet era / _cPeter Keen, Mark McDonald
264		1	_aBerkeley, California : _bOsborne/McGraw-Hill, _c©2000
300			_axx, 300 pages : _billustrations ;
505	0		_aPart I: Defining the eProcess edge: From Internet innovation to eProcess execution -- Why process matters -- Redefining "Process" for the Internet era -- Part II: The relationship imperative: Value netmorks: targeting eCommerce relationships -- Defining relationships: touch and texture -- Valuing and sourcing eProcess capabilities -- Part III: Delivering eProcess results: Embedding business rules in software -- Out-tasking and in-sourcing -- Be exceptional: people plus process plus technology -- Managing an eCommerce business
520			_aeCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside this book, from thought leaders Peter Keen and Mark McDonald. Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and how to turn innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage, and help their companies build wealth. Revealing the advantages of eProcess, the authors show who to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business. -- Publisher description
650		0	_aBusiness planning
650		0	_aElectronic commerce
650		0	_aCustomer relations
650		0	_aElectronic commerce
650		0	_aCustomer relations
700	1		_aMcDonald, Mark,
942			_2lcc _cBK
999			_c15358 _d15358