000			00609cam a22001934a 4500
020			_a0030352711
020			_a9780030352713
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp
250			_aSixth edition
264		1	_aMason, Ohio : _bThomson South-Western, _c[2003]
264		4	_c©2003
300			_axxi, 650 pages : _billustrations (some color) ;
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
942			_2lcc _cBK
999			_c15900 _d15900