| 000 | 02509cam a22002418i 4500 | ||
|---|---|---|---|
| 020 | _a9781032145198 | ||
| 020 | _a9781032145198 | ||
| 020 | _a9781032145198 | ||
| 082 | 0 | 0 | _aGN714 .I74 2023 |
| 100 | 1 | _aIreland, Robin, | |
| 245 | 1 | 0 |
_aSport, sponsorship and public health _cRobin Ireland. _bROUTLEDGE RESEARCH IN PHYSICAL ACTIVITY AND HEALTH |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2023. |
|
| 300 |
_aIX,156 pages _bILL. |
||
| 490 | 0 | _aRoutledge research in physical activity and health | |
| 505 | 0 | _aPublic health and sport -- An introduction to advertising and marketing in sport -- The tobacco industry and the development of sport sponsorship -- Mega-events and sponsorship -- The commodification of modern sport -- The commercialization and globalization of football in England -- Sport and brand engagement -- The regulation of sport -- Conclusions and discussion. | |
| 520 | _a"This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies, and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health"-- | ||
| 650 | 0 | _aSports sponsorship | |
| 650 | 0 | _aCorporate sponsorship | |
| 650 | 0 | _aPublic health. | |
| 650 | 0 | _aSports and globalization | |
| 650 | 0 | _aSoccer | |
| 942 |
_2lcc _cBK |
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| 999 |
_c16921 _d16921 |
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