000			01687cam a2200193 i 4500
020			_a9781032355092
020			_a9781032355085
082	0	0	_aR118.P83
100			_aBrooke W. Mckeever
245	0	0	_aPublic relations for public health and social good / _cedited by Brooke W. McKeever.
264		1	_aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2025.
300			_axi, 220 pages : _billustrations ;
520			_a"Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice"--
650		0	_aCommunication in medicine.
650		0	_aPublic health.
650		0	_aPublic relations
700	1		_aMcKeever, Brooke W.,
942			_2lcc _cBK
999			_c16939 _d16939