000 00397nam a2200121 4500
020 _a9780071326377
082 _aHD35 .M37
245 _aMARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH
_bA STRATEGIC DECISION-MAKING APPROACH
264 _aLONDON
_bMCGRAW HILL
_c2013
650 0 _aA STRATEGIC DECISION-MAKING APPROACH
700 _aJOHN W. MULLINS AND ORVILLE C. WALKER
942 _2lcc
_cBK
999 _c17036
_d17036