000 00986cam a2200217 a 4500
020 _a9780132145626
020 _a9780132145633
020 _a0132145626
082 0 0 _a658.4/012
100 1 _aDe Kluyver, Cornelis A.
245 1 0 _aStrategy :
_ba view from the top (an executive perspective) /
_cCornelis A. de Kluyver, John A. Pearce II.
250 _a4th ed.
264 _aBOSTON
_bPRENTIC HALL
_c2012
300 _axx, 211 p. :
_bill. ;
505 0 _aWhat is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
650 0 _aExecutives.
650 0 _aLeadership.
650 0 _aManagement.
700 1 _aPearce, John A.
942 _2lcc
_cBK
999 _c17041
_d17041