000			01394cam a2200217 i 4500
020			_a9780135045596 (casebound : alk. paper)
020			_a0135045592 (casebound : alk. paper)
020			_a9780132453134
020			_a0132453134
082	0	0	_a647.94
100	1		_aKotler, Philip.
245	1	0	_aMarketing for hospitality and tourism /
250			_aFifth edition.
300			_axxiii, 683 pages : _billustrations (chiefly color) ;
505	0		_aMarketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
650		0	_aHospitality industry
650		0	_aTourism
700	1		_aBowen, John T.
700	1		_aMakens, James C.
942			_cBK
999			_c1718 _d1718