000			01398cam a22001698i 4500
020			_a9780367538392
020			_a9780367533533
082	0	0	_a302.2301
100	1		_aDeFleur, Melvin L.
245	1	0	_aMass communication theories :
250			_a2nd edition.
300			_apages cm
520			_a"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--
650		0	_aMass media.
700	1		_aDeFleur, Margaret H.,
942			_cBK
999			_c261 _d261