000 00959cam a2200157 i 4500
020 _a9780814743478 (hbk. : alk. paper)
020 _a9780814743485 (pbk : alk. paper)
082 0 0 _a658.8/708
100 1 _aJohnson, Derek,
245 1 0 _aMedia franchising :
300 _aix, 291 pages :
_billustrations ;
505 0 _aAcknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
650 0 _aCultural industries.
650 0 _aFranchises (Retail trade)
942 _cBK
999 _c3079
_d3079