000 | 00959cam a2200157 i 4500 | ||
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020 | _a9780814743478 (hbk. : alk. paper) | ||
020 | _a9780814743485 (pbk : alk. paper) | ||
082 | 0 | 0 | _a658.8/708 |
100 | 1 | _aJohnson, Derek, | |
245 | 1 | 0 | _aMedia franchising : |
300 |
_aix, 291 pages : _billustrations ; |
||
505 | 0 | _aAcknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author. | |
650 | 0 | _aCultural industries. | |
650 | 0 | _aFranchises (Retail trade) | |
942 | _cBK | ||
999 |
_c3079 _d3079 |