000 00483cam a22001454a 4500
020 _a0133768562 (hardback : alk. paper)
082 0 0 _a658.8/3
100 1 _aMalhotra, Naresh K.
245 1 0 _aBasic marketing research :
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2002.
300 _axxxiii, 685 p. :
_bill. (some col.) ;
_e1 CD-ROM (4 3/4 in.)
500 _aFree student CD included: SPSS student edition 10.0 for windows.
650 0 _aMarketing research.
942 _cBK
999 _c3482
_d3482