| 000 | 00810nam a2200133 4500 | ||
|---|---|---|---|
| 020 | _a0077095618 | ||
| 020 | _a 978-0077095611 | ||
| 100 | _aJulian Gough | ||
| 245 | _aIntroductory Economics for Business and Management | ||
| 260 |
_aUK _bMcGraw-Hill Publishing Co _c2000 |
||
| 300 |
_a354p. _b7.5 x 0.75 x 9.6 inches |
||
| 520 | _aThis textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment. | ||
| 942 | _cBK | ||
| 999 |
_c4942 _d4942 |
||