000 00674nam a2200145 4500
020 _a0077103920
020 _a978-0077103927
100 _aPeter Earl
245 _aBusiness Economics a Contemporary Approach
260 _aUK
_bMcGraw-Hill Europe
_c2005
300 _a561p.
_b7.6 x 1.18 x 10.28 inches
500 _aDesigned for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.
700 _aTim Wakeley
942 _cBK
999 _c4944
_d4944